top of page

Assistant Essentials


Split-Second Clarity: The Assistant’s Guide to Smart Decisions Under Pressure
Fast decisions aren’t about rushing — they’re about stripping away noise and focusing on what matters. This blog gives you the tactical tools to stay calm under pressure and make confident choices, even in chaotic, high-stakes moments.

Crystal Marshall
2 days ago4 min read


The Proactive Blueprint: How to Stay Three Steps Ahead Every Single Week
A proactive week isn’t about working harder — it’s about working intentionally. This blueprint shows Executive and Personal Assistants how to stay three steps ahead with clarity, confidence, and calm, turning readiness into their real superpower.

Crystal Marshall
Jan 66 min read


Before the Ball Drops: A Real, Grounded Reset for the Year Ahead
A gentle yet powerful reminder that you don’t need a new version of yourself—just a truer one. This New Year message offers clarity, confidence, and a grounded reset for the year ahead.

Crystal Marshall
Dec 30, 20255 min read


Quiet Confidence: Showing Up Strong Without Needing the Spotlight
Quiet confidence is your secret strength — the kind that doesn’t need applause to be felt. In this holiday edition, I’m sharing what BET taught me, what turning 43 reminded me of, and why assistants lead best with presence, grace, and intention.

Crystal Marshall
Dec 23, 20254 min read


Trust Your Gut: Why Intuition Is a Secret Weapon in High-Stakes Support
Your intuition isn’t luck — it’s experience, pattern recognition, and leadership in motion. Here’s how to sharpen it and trust it in high-stakes support.

Crystal Marshall
Dec 16, 20255 min read


Finding Your “Why” Again: How to Stay Motivated and Inspired in a 24/7 Role
After eight years in a demanding 24/7 role, I hit a wall that forced me to pause, reflect, and rediscover my purpose. This is what it looks like to find your “why” again — and lead from a place of peace, not pressure.

Crystal Marshall
Dec 2, 20258 min read


Know Your Boss: The Secret Playbook to Anticipating Needs Before They Arise
From red carpets to rainstorms, my years behind the scenes at BET taught me that excellence isn’t luck — it’s preparation. The secret? Knowing your boss so well you can anticipate needs before they speak them.

Crystal Marshall
Nov 18, 202510 min read


The Decision-Making Blueprint: From Hesitation to Influence
Indecision is the silent career killer for Executive and Personal Assistants. This blog reveals the Decision-Making Blueprint to help you build confidence, earn trust, and influence stakeholders with clarity. Discover the five pillars of decisiveness that transform assistants from overlooked support into indispensable strategic partners.

Crystal Marshall
Oct 28, 20257 min read


From Chaos to Composed: How to Shine When It Matters Most
Chaos isn’t optional—it’s inevitable. The real power is learning how to breathe, think, and lead with calm confidence when everything around you is on fire.

Crystal Marshall
Oct 21, 20255 min read


The Assistant’s Playbook: Becoming the G.O.A.T. Your Executive Can’t Live Without
Elite assistants aren’t ‘just support’ — they’re the G.O.A.T. who anticipate needs, calm chaos, and lead with confidence. Here’s how to position yourself as indispensable and earn the trust you deserve.

Crystal Marshall
Sep 30, 20256 min read

JOIN THE G.O.A.T LIST
bottom of page
