Trust Your Gut: Why Intuition Is a Secret Weapon in High-Stakes Support
- Crystal Marshall

- Dec 16, 2025
- 5 min read

Every elite assistant develops an inner compass — that quiet sense that something needs attention before anyone says a word.
You can’t explain it. You just know.
You double-check the weather before your executive travels.
You confirm the driver’s location without being asked.
You send a follow-up message because something feels unfinished.
You pause a crowd interaction because you sense that the talent needs a break.
That instinct — that “inner nudge” — is intuition.
And in high-stakes support, it’s not luck.
It’s leadership.
The Moments That Build Your Instinct
People often assume intuition is mystical, but in this profession, it’s built through repetition, pressure, and presence. The more you observe, the more your instincts refine themselves.
When I supported high-profile talent and executives, I found myself operating from that instinct constantly. Checking flight patterns before they became a problem. Calling drivers to adjust positioning so we didn’t lose minutes in chaos. Alerting teams about timing shifts long before anyone asked.
At events, intuition guided how I read a room. I could feel when energy dipped. I knew when someone was overwhelmed. I could anticipate when security needed to step in or when talent needed a moment away from the crowd.
Even my itineraries — the branded, color-coded schedules — were built from intuition. They weren’t just aesthetic. They were anticipatory. They answered the questions I knew would come: attire, glam times, transportation details, point of contact breakdowns, and walkthrough notes.
That sensitivity is not something you learn in a manual. You learn it by being in the fire, again and again, until awareness becomes instinct.
A Real Example: The Dame Dash Moment
One of the clearest examples of intuition at work came when I was assigned to manage Damon Dash — a legendary figure known for co-founding Roc-A-Fella Records with Jay-Z and Kareem “Biggs” Burke, and equally known for being… a handful.
Before he even arrived at the annual Men’s Summit, he pushed back on everything — refusing to get into the car because he couldn’t smoke inside, insisting his service dog, Governor, be allowed everywhere with him, and testing every boundary like it was a rite of passage.
I stayed calm. I adjusted. I anticipated.
And the minute he walked in, the energy changed.

He was still firm, still particular, but fully respectful — almost peaceful. I presented his must-dos from the contract, then laid out optional opportunities:
• headshots with Maya Darasaw of MAD Works Photography
• an interview with Charmaine Bey
• a walk-through of the barber lounge
• engaging with attendees
He nodded and simply said, “Whatever you want me to do, I’m down.”
Not what any of us expected.
So, I guided him through every part of the summit. And when I noticed — without him saying it — that his energy dipped while crowds surrounded him outside the podcast booth, I stepped in.

I paused all interactions, signaled security to create space, looked him directly in the eyes, and asked, “Are you okay?”
He admitted he only wanted to take two more pictures.
So we did exactly that.
Then I escorted him to his room for a break.
Later, I heard he went into a room full of men and called me a BOSS. Essentially, he said I pivoted quickly, stayed calm, read situations well, and led with quiet authority. No problem made me waiver or fumble.
That wasn’t luck.
That wasn’t chance.
That was intuition — steady, grounded, and moving ahead of the moment.
Intuition Is Pattern Recognition in Disguise
The more I leaned on intuition, the more I understood what it really was: a collection of micro-lessons stored in the mind — things I’d seen go right, things I’d seen fall apart, and everything in between.
Every instinct I acted on came from something I’d witnessed before:
• a delayed flight
• a frazzled driver
• a talent who needed space
• a meeting that was running off rhythm
• a detail that usually becomes a problem
My subconscious was connecting dots faster than logic could.
That’s the science of intuition — your brain pulling from lived experience to protect your present moment.
In this profession, that ability becomes your early-warning system.
It gives you seconds of advantage in situations that matter.
It gives you clarity before chaos arrives.
Don’t Second-Guess Yourself
Too many assistants ignore that inner nudge because they doubt themselves.
They dismiss the thought.
They assume they’re “overthinking.”
But intuition is rarely random.
It’s earned.
And even if you’re wrong?
So be it.
You checked.
You honored the cue.
But what if you’re right?
Most times… you are.
The cost of checking is tiny.
The cost of ignoring?
You’ve lived that — and you didn’t enjoy the outcome.
Your gut is a form of intelligence.
Give it room to speak.
Give it permission to be right.
How to Strengthen Your Intuition as an Assistant

You can’t download intuition, but you can absolutely develop it. Here’s how:
1. Observe everything
Tone, timing, pacing, body language, habits — notice them.
Every detail teaches you something about what people need and how situations unfold.
2. Reflect after moments
After an event, meeting, or tight situation, ask yourself:
What made me react that way? What signal did I pick up on? Were my instincts accurate?
Awareness strengthens intuition.
3. Build systems that support your gut
Your instinct leads you to the right focus, but your systems make the plan airtight.
Let intuition guide, but let structure confirm.
4. Stay present
Distraction dulls intuition.
Presence sharpens it.
When you are fully engaged — seeing, sensing, listening — your inner cues become louder.
Why Executives Trust Intuitive Assistants
Executives and talent may not always recognize your intuition in the moment — but they absolutely feel the impact.
Schedules run smoother because you’ve already handled the invisible details.
Chaos feels lighter because you spotted potential obstacles before they surfaced.
Judgment carries weight because experience has shown that when you speak up, it matters.
That’s partnership — the moment you shift from “assistant” to a strategic force in the room.
Intuition isn’t soft.
Its strength, foresight, and leadership.
Trusting Your Gut Is Grace in Motion

When everything is moving fast, intuition becomes your anchor — the place where awareness meets preparation.
You build it through presence.
You refine it through repetition.
You sharpen it through experience.
And when you trust it, you lead with a confidence that doesn’t need volume or force.
It simply is.
Because elite assistants don’t just respond.
They read the room.
They sense the shift before anyone else notices.
They move ahead of the moment.
And they trust the quiet inner compass that has guided them through a thousand unspoken decisions.
Intuition isn’t extra.
It’s not decorative.
It’s not “nice to have.”
It’s part of your leadership.
Part of your precision.
Part of the grace you carry into every space.
So, trust that nudge.
Honor the whisper.
Check the thing your mind can’t yet explain.
It’s not luck.
It’s not magic.
It’s your expertise talking — long before your brain finishes the sentence.
And that?
That’s what makes you the strategist in the room… even when your title says something else.





Very well written, intuition is a valuable tool.