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A high-profile Executive/Personal Assistant is the gatekeeper responsible for making the lives of their executive/talent as harmonious as possible. An effective assistant is truly and genuinely proactive. They are observant and intuitive as they anticipate needs prior to being asked.

Based on previous experiences and encounters, they know what to ask and who to ask.
They do not accept “No” or “impossible” as an option.
Relentlessly, they keep knocking on doors until they get the response or guidance needed to complete the mission.

Like a wedding planner, assistants remain calm in the thick of the storm. They may be screaming on the inside, but they sustain a pleasant and reassuring composure while quickly arriving at a feasible solution.


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