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Imposter Syndrome in the Spotlight: Why Even the Best Assistants Doubt Themselves (and How to Overcome It)
Even elite assistants battle imposter syndrome — but confidence isn’t about knowing everything. It’s about trusting your ability to figure it out, serve with purpose, and rise through the moments that test you most.
Crystal Marshall
22 hours ago7 min read


Know Your Boss: The Secret Playbook to Anticipating Needs Before They Arise
From red carpets to rainstorms, my years behind the scenes at BET taught me that excellence isn’t luck — it’s preparation. The secret? Knowing your boss so well you can anticipate needs before they speak them.
Crystal Marshall
Nov 1810 min read


The Fear Factor: How to Overcome the Anxiety of Failing Your Executive or Talent
In high-stakes environments, excellence isn’t the absence of fear—it’s the mastery of it. From red carpets to boardrooms, I’ve learned that composure, grace, and preparation are the real superpowers that keep you calm when the pressure is at its peak.
Crystal Marshall
Nov 1110 min read


Choosing Yourself Without Quitting: Lessons I Learned After 8 Years in the Entertainment Industry
After eight years in the entertainment industry, I learned that choosing yourself doesn’t mean walking away from purpose—it means walking toward it. This is the story of how I found clarity, courage, and peace without quitting on myself or the work I loved.
Crystal Marshall
Nov 49 min read


The Decision-Making Blueprint: From Hesitation to Influence
Indecision is the silent career killer for Executive and Personal Assistants. This blog reveals the Decision-Making Blueprint to help you build confidence, earn trust, and influence stakeholders with clarity. Discover the five pillars of decisiveness that transform assistants from overlooked support into indispensable strategic partners.
Crystal Marshall
Oct 287 min read


From Chaos to Composed: How to Shine When It Matters Most
Chaos isn’t optional—it’s inevitable. The real power is learning how to breathe, think, and lead with calm confidence when everything around you is on fire.
Crystal Marshall
Oct 215 min read


The Assistant’s Playbook: Becoming the G.O.A.T. Your Executive Can’t Live Without
Elite assistants aren’t ‘just support’ — they’re the G.O.A.T. who anticipate needs, calm chaos, and lead with confidence. Here’s how to position yourself as indispensable and earn the trust you deserve.
Crystal Marshall
Sep 306 min read

JOIN THE G.O.A.T LIST
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