Building Without Applause: Moving Despite Discomfort, Loneliness, and Uncertainty
- Crystal Marshall

- Apr 14
- 4 min read

Let’s talk about building when people don’t fully understand what you’re doing.
Not because they’re haters. Not because they want you to fail. But because they genuinely cannot see what you see yet.
And sometimes, if we’re honest, neither can you.
You just feel the pull to move. You sense that you’re supposed to stretch. You know staying still would cost you more than trying.
I never want to pretend this part is easy.
It isn’t.
When you’re in the early stages of a new season — a new job, a business, a pivot, a reinvention — there’s a strange in-between space. You’re no longer who you were, but you’re not fully established in who you’re becoming. There’s growth happening internally long before there is proof externally.
That space can feel isolating.
I’ve lived it before. And if I’m transparent, I’m living a version of it again now.
There are days I feel grounded and clear about what I’m building. There are other days I question whether I’m stretching myself too thin or whether people assume I’m scattered when I’m actually being strategic. I wonder if I should explain more or say less.
That internal tension is real.
It doesn’t disappear just because you’ve had success before.
And what makes it heavier is when too many voices are invited into your process.
When Everyone Has an Opinion
People mean well. But fear travels quickly.
The moment you share a vision, you may hear:
“Are you sure?”
“That sounds risky.”
"You had something stable. What if it doesn’t work?”
None of those questions are evil. But they are often rooted in someone else’s comfort level, not your calling.
I’ve learned that not every season requires commentary.
When I applied to BET in 2016, my career path didn’t look linear. I had worked across vast industries — travel, higher education, car rental, and banking.
Even I struggled to explain how it all connected. So, I didn’t tell many people. By the second interview, only a handful knew. By the final round, still only a few.
I was already managing my own nerves. I didn’t need borrowed anxiety layered on top.
When I landed the position, I moved quietly. I learned the culture. I figured out the expectations. I built confidence before I made announcements. That season taught me something I am relearning now:
Silence is not insecurity.
Sometimes it is discernment.
The Loneliness of Becoming
There is a loneliness that accompanies growth. Not because you are alone, but because you are evolving.
You begin thinking differently.
Seeing differently.
Wanting differently.
And sometimes people try to anchor you to who you used to be — not maliciously, just comfortably.
But growth disrupts comfort.
I have started two businesses.
I have never seen the full staircase at the beginning.
I saw the next step.
The rest revealed itself while I was walking.
And walking is not glamorous.
It is disciplined.
It is financially stretching at times.
It requires emotional regulation when your confidence fluctuates.
It demands self-trust when validation is delayed.
Some days I feel strong and certain.
Other days, I feel like I’m building in the dark.
Both can exist at the same time.
So What Do You Do When There's No Applause?
You don’t “just believe harder.”
That’s not realistic.

You anchor yourself in why you started.
You document your progress so your feelings don’t erase your facts.
You choose a small circle instead of a crowd.
And you accept that being misunderstood early does not mean you are misaligned.
Most people don’t understand a vision until it has results attached to it.
That doesn’t mean you stop moving.
If You’re There Right Now…

If you are in a season where you are building quietly while questioning loudly, where you are choosing not to overexplain yourself because you are learning to trust your own discernment, I see you.
Not from a pedestal. From experience.
This part requires emotional maturity.
It requires restraint. It requires self-awareness.
It requires you to manage your own fears without outsourcing them to everyone else.
You do not need applause to execute.
You need steadiness.
And steadiness is rarely loud.
So, keep building.
Not for applause. Not for validation. Not for immediate understanding.
Build because you know you are being shaped in the process.
Build because growth rarely feels comfortable while it’s happening.
Build because one day the very thing that feels uncertain now will feel inevitable in hindsight.
And when that day comes, you won’t just have results.
You’ll have depth.
You’ll have discernment.
You’ll have the quiet confidence of someone who didn’t quit when it was unclear.
That is what makes it worth it.
Believe me, I am talking to myself, too!
Together, let's continue onward.





Yes!! Believe in oneself no matter what! Very encouraging piece. Thank you!!!
This is the one
I see your Simba and raise you a Nemo. Just keep swimming!